Focus Your Employment Brand to Attract
and Retain Critical Talent
The Employment Value Proposition (EVP) is the collection of key attributes that drive brand perception among employees and candidates. The brand can help you attract and retain talent, or it can drive talent to competitors. Recognizing the value of the employment brand, many companies are taking a disciplined approach to defining the EVP. Today, the EVP can be treated as a company asset that can be measured, managed and improved.
Futurestep can help you take control of your EVP, leveraging proven principles and best practices to understand your audience, align your brand with the needs and values of your audience, and track the impact of your branding efforts as they evolve. With an EVP strategy in place, your organization can realize positive impact across all facets of talent management. Key areas of support include:
Identifying and collecting EVP Data: Futurestep conducts structured interviews and focus groups to determine employee preferences and assess the perceptions of the company's brand as an employer.
Analysis and Benchmark Comparison: We analyze survey results and industry benchmark data to define the preferences and perceptions of targeted candidates.
Strategy: We provide next steps for improving the employment brand. Reports provide a complete review of the EVP, including messaging to the marketplace, attraction factors and retention points.